I regularly conduct workshop for corporate and individuals alike. Here you get a chance to effectively use the most know, yet most under utilized powerful tool, EMAIL.

Here you will come utilize one email function in different forms:

1. Email for communication
2. Email via autoresponder
3. Email as followup tool
4. Email as newsgroup posting tool
5. Email as list-builder

List of topics covered

Here is the list of topic you will learn during the workshop.

Course 1: How to design the website, copy of website and take orders

Headlines, how to; where to put; using the marketing formula AIDA; sell your product to target market; maximizing sales, handy forms for data collection; merchant account; secured ordering system.

Course 2: Search engine positioning

Importance of keywords; optimization of meta tags, page content and graphics; registering with search engines; analyze your site and compare with others; importance of doorways – doorway creator; automated task for registration.

Course 3: E-zine advertising and starting your own ezine

Find ezine for your crowd, find target market, know your ezine editor; short ads for attention, long copy for convincing, submit your articles for ezines; running an ezine campaign and measuring the effectiveness of it; how to start your ezine.

Course 4: Free publicity from media, Internet press release and ads

Internet ads, classifieds, how to search the right site; use of newsgroups, biz newsgroups, how to advertise on newsgroups; press release technique, sample press release; low cost media ads; building a publicity campaign.

Course 5: E-mail marketing

Targeted group search, communication with group, list membership, renting of lists; autoresponder and how to use it; follow up use of autoresponder; third party lists for instant results; the mail order model for e-mail marketing; what to ask to a third party list vendor, managing your own list, automating the task, what to offer as primary product, secondary sales; where is the real profit.

Course 6: Product selection & target market

Hot product selection made easy, what is selling online these days, building your own USP, endorsement from expert, what is an affiliate program, creating your own affiliate program, custom marketing campaign.

Course 7: Scientific Internet Advertising

The direct mail order model, how to be specific, telling long story, avoiding specific products, Internet marketing strategy, sample ads, establishing dealer network

Course 8: Tools section

Tools required for web site building, uploading; software for site promotion, search engine submission, perl cgi resources, e marketing and web marketing software, communication series (letters).

Course 9: Joint Venture Marketing

What is JV marketing. What are the advantage. Tools and methodology. Key persons involved (the known names in the industry). How to use public forums and free services for JV marketing.

For getting a free prospectus and sample of the course material please type your email address in the box and click on send.